Samsung The Frame (2026)
VERDICT
This is not a TV for cinephiles; it is a TV for interior designers. The Frame solves the "ugly black rectangle" problem by transforming into a stunning digital canvas when turned off. The refined Matte Display makes digital art look indistinguishable from real paper, blending perfectly into any gallery wall.
The Big Picture
Most TVs are technology. The Frame is furniture. It mounts flush to the wall like a picture frame (mount included). You can snap on magnetic bezels (sold separately) in wood, white, or red to match your decor. When you aren't watching Netflix, it displays Van Gogh, Monet, or your own family photos with startling realism.
🎨 Art Mode & Matte Screen
The Texture: The screen has a specialized matte finish that scatters light.
The Illusion: Because it doesn't reflect the room like glass, the digital art looks flat and textured, like real canvas. It creates a convincing optical illusion that fools guests into thinking it's a painting.
🖼️ Customizable Bezels
It adapts to your room.
Magnetic Frames: You don't like the black border? Snap on a "Teak Wood" bezel in 5 seconds. Changing your room's color scheme? Switch to a "Modern White" bezel. It’s the only TV that you can physically redesign.
✅ The Pros
- Invisible Cabling: Uses the "One Connect Box" with a transparent cable.
- Slim Fit Wall Mount: Included in the box, mounts flush to the wall.
- Matte Display: Eliminates reflections completely.
- Energy Efficient: Motion sensor turns Art Mode off when nobody is in the room.
❌ The Cons
- Picture Quality: It's a standard QLED (Edge-lit), not OLED. Blacks are grayish in dark rooms.
- Art Store Cost: Access to famous museum art requires a monthly subscription ($5/mo).
- Expensive: You pay a premium for the design, not the specs.
🤔 Should you buy it?
YES if you hate the look of TVs and want your living room to look like a gallery.
NO if you care about picture quality first (Get the LG G4 or Samsung S95D, which look much better for movies but worse as "decor").
See the showdown: Samsung The Frame vs. LG OLED Posé Comparison